After making their official debut in Japan with the release of their first Japanese EP #Cookie Jar, the group's company SM Entertainment announced in July 2018 that Red Velvet will release their sixth Korean extended play in the next month which they revealed would be a special summer mini album titled Summer Magic. Amidst a tight schedule, the song and its parent album was recorded while the group was on tour.
The song was marketed as their second special summer single after "Red Flavor" which was released in 2017. The group shared during a press conference for their second solo concert "REDMARE" in Seoul that they felt burdened by the success of their first summer single but were confident that the new track would be "another summery earworm". Member Wendy compared "Power Up" to "Red Flavor" and said that if the latter "reminded people of fresh fruits" then the former would "give energy, like its title". Similarly, the group's leader Irene thought that in comparison to "Red Flavor", the song "takes a little more time to stick", initially not liking it immediately herself.
Weekly chart Edit
|South Korea (Gaon)||1|
|South Korea (Billboard Kpop Hot 100)||1|
|US World Digital Songs (Billboard)||6|
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